Spark is a bold new competition—a unique crossroads of design, where the interests of all participants in the community are represented and their strengths brought to bear. Spark leaps beyond the mid-century view of design. In this new world, how do the best ideas and best designs gain recognition? SparkAwards will validate superlative designs from professionals. But we also need a filter for the best novice designers and innovators, too. The world is now participating in design—let's enable the best formgivers to rise to the top.
Spark is about Change—designed change. Change for the better: studied, researched, cognizant of criteria like sustainability, suitability, context, inventiveness, process, universality—and yes, beauty.
Spark is about Change—designed change. Change for the better: studied, researched, cognizant of criteria like sustainability, suitability, context, inventiveness, process, universality—and yes, beauty.
Ultimately, one must ask why this is important. Commerce is important, but it is a means to an end. We might call the real goal "betterment." Better lives, better health, better water, better air. Great design can help us get there.
